Everlywell
BRAND REDESIGN / PACKAGING / PAID ADS / SOCIAL MEDIA / EMAIL / EXPERIENCE DESIGN / AMAZON CONTENTRole: Brand Designer
Increasing return rates through intentional, trustworthy design
Everlywell partners with insurance providers to provide at-home test kits to targeted demographics to improve customer health, prevent undiagnosed disease, and improve care. At-risk customers are automatically enrolled in the program and receive Everlywell kits automatically.
To increase the rate of returned kits, we embarked on a full customer experience redesign.
Performance Metrics
Program stats drastically improved after launching the new kit experience.
+48%
increase in 30-day kit return rate
78%
of members tested at or below 8.0% HbA1c
9/10 Rating
Typical time to a follow-up after out-of-range result
1 Day
Typical time to a follow-up after out-of-range result
Branding
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Emails
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Paid Social
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Tradeshows
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Amazon Content
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